Doyle Clayton advises on the sale of one of the world’s leading conversational AI agencies

We have advised the sellers of conversational AI agency, Vixen Labs, on its sale to Creative collective House 337 as part of their strategic initiative to bolster its expertise in artificial intelligence, and broaden its customer experience offer.

Led by Thomas Clark, Leah Caprani, and Declan Bradley, from our corporate and commercial, and employment law teams, we provided corporate transactional advice and assisted with employment aspects of the deal. Working closely with Vixen Labs, we ensured the transaction was completed as efficiently as possible, and in a manner which simplified the process for our client. Discussing their client service experience, James Poulter, CEO of Vixen Labs, commented,

“Thomas and his team at Doyle Clayton worked at a fast pace with a highly pragmatic and commercial mindset to get the deal done. His team’s commitment to hitting deadlines whilst providing advice in clear and understandable language made the transaction much easier than it could have been”.

Recognised as one of the world's leading full-service conversational AI agencies, Vixen Lab is another example of the tech sector-leading organisations which we work with. It has a blue-chip client portfolio that includes Amazon, TuneIn, Verizon, Universal Music Group, Reckitt, McDonald’s and Barilla, and we were delighted to support such an innovative organisation, with Thomas Clark, a Corporate and Commercial Partner at Doyle Clayton, commenting,

“It was a pleasure to assist James and Jen with this transaction. Vixen Labs is such an innovative business, I have no doubt that they will continue to be a great success as part of the House 337”.

Founded by James Poulter, an innovation strategist who previously worked at The LEGO Group and Edelman, and voice experience and brand innovation expert Jen Heape, previously of agencies such as AKQA and Framestore, Vixen Labs has teams based in the UK, Germany and the US.

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